> For the complete documentation index, see [llms.txt](https://knowledge-base-speakers.letsgetdigital.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://knowledge-base-speakers.letsgetdigital.com/call-to-action.md).

# Call to action

Call to action (CTA) can be used in programme items to generate additional leads or provide users with a link to external sources or materials.

## CTA and session state 

When the 'Admin' button is selected, the session tools will be displayed:

### Session state

The session state displays the current state of the session.

Furthermore, a speaker is enabled to select a different sate of the session. For example, when the current state is live, the speaker has the option to switch to waiting room or to stop the session:

![](https://150984197-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-M6oQlSoR9wH6KkULTvz%2F-Me5FNBcJqi6KfVM-OXP%2F-Me5GfiY2nRPQ53aCRmO%2F2021-06-11_12-27-48%20\(1\).gif?alt=media\&token=7ca4d160-1c16-4656-ba8e-14ad21893e85)

### Call to action

In the CTA tab, the planned CTA's are displayed:

![](https://150984197-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-M6oQlSoR9wH6KkULTvz%2F-Me5FNBcJqi6KfVM-OXP%2F-Me5H-9fjDb1wLEH-qTD%2Fimage.png?alt=media\&token=bae472a6-af32-4b9e-bc22-0360cd00072b)

#### Manage CTA

Manage the planned CTA by clicking the three dots. The options are:

* Send now
* Edit
* Remove

#### Add CTA

Click the 'Add CTA' button to create a new CTA.

<div align="left"><img src="https://150984197-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-M6oQlSoR9wH6KkULTvz%2F-Me5FNBcJqi6KfVM-OXP%2F-Me5HGP66W-pJm0zYKGx%2F2021-06-11_12-25-34%20(1).gif?alt=media&amp;token=6f423e68-4c35-49a9-82dc-8b32e250a192" alt=""></div>

Fill in the fields as applicable. The settings are explained at the top of this page.

## End results <a href="#end-results" id="end-results"></a>

Participants will see the following pop-up if enabled:

![](https://150984197-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-M6oQlSoR9wH6KkULTvz%2F-Me5FNBcJqi6KfVM-OXP%2F-Me5HpQWWFyOFFfYOZSa%2Fimage.png?alt=media\&token=920351a1-538d-499f-9b4e-a0227d6863da)

CTA can also be accessed from the bar shown at the bottom of their screen:

![](https://150984197-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-M6oQlSoR9wH6KkULTvz%2F-Me5FNBcJqi6KfVM-OXP%2F-Me5HvRGoMxX4wnGWCJd%2Fimage.png?alt=media\&token=d5fa4203-189c-4b74-8047-bd0167267709)